Neil Fox

COO @Artichoke and Marketing Director @St Eval

Jon Coe

Head of Student Recruitment & Events
Marketing @The University of Sheffield

Will Greeves

Services Director @ Education Cubed

Will has a proven track record of success in paid media, combining strong strategic and cross-functional team leadership skills with commercial acumen to add significant value to organisations. With over 13 years’ experience in digital marketing, and having successfully led marketing teams for many years, Will has substantial expertise in delivering complex marketing projects across the public sector, global non-profit professional bodies, and for-profit education institutions.

Adam Smith

Head of International @ Education Cubed

Adam Smith is the Head of International at Education Cubed. With over a decade of digital marketing experience, he focuses on international student recruitment. As a former international student, Adam brings valuable insights to his role, helping universities navigate the challenging recruitment landscape. He has worked with more than 40 institutions across the UK and globally, including in the UAE, Italy, Australia, and Saudi Arabia, to enhance their student recruitment strategies. Adam specialises in lead generation and maximising ROI, ensuring measurable success for Education Cubed’s clients. His expertise in data analytics enables institutions to assess brand impact and effectively increase awareness. Passionate about driving results, Adam is committed to advancing innovative recruitment strategies in today’s competitive market.

Emma Tronson

Deputy Director Marketing & Recruitment @Aston University

Emma Tronson is Deputy Director of Marketing and Student Recruitment at Aston University, where she leads the department’s AI taskforce and strategy implementation. She also holds the role of Aston’s Alan Turing Institute Liaison and is passionate about innovative technologies in higher education marketing and recruitment.

With a background in the hospitality sector, Emma brings a unique perspective to HE, combining customer-centric thinking with innovative technology adoption. Her work in developing and implementing AI strategy has been recognised with award shortlisting, and her trailblazing entrance into the HE sector earned her the HEIST Rising Star Award in 2025.

Beyond spreadsheets and strategy documents, Emma’s life is filled with giggles and glitter thanks to her two young daughters, who keep her grounded in what really matters while she navigates the rapidly evolving world of AI in higher education.

Neil Fox

COO @Artichoke and Marketing Director @St Eval

I started as a copywriter. But I was young and knew nothing. I went for the wrong job and became a media planner. After five years I swapped an offer to double my salary for a 50% pay cut and learned enough to start my own agency. After ten years of mostly great work and a fair few missteps, I sold to my top team and started a small consultancy. Small business of the year within a year I then met Seb and Tim and eloped with Pukka. Five years as Creative & Marketing director we sold to Unilever and I stayed on to help take the brand to £100m. Two years as global Creative and Digital director for Lipton is enough tea for anyone. These days I am COO of Artichoke – quite probably the best designer and maker of interiors in the world. I am also marketing director of St Eval. Perhaps the most wonderful candle maker in the world. Every day brings massive imposter syndrome and the recognition that no one has been luckier to work with such incredible teams and people than me. What a privilege to have worked with them and on occasion lead them. Look up, look ahead.

Kyle Campbell

Founder, Managing Director 
@ Education Marketer

Kyle Campbell is a higher ed marketing consultant, founder and the managing director of Education Marketer. He’s built a name for himself by publishing The Education Marketer Newsletter, sharing media trends, insight and (sometimes) sharp takes on the state of higher education marketing and student engagement. In 2023, he was made one of The PIE’s top 50 voices in international education and brings over a decade of experience for university professionals looking to build and engage student audiences.

Jon Coe

Head of Student Recruitment & Events
Marketing @The University of Sheffield

Jon Coe is an experienced higher education leader who’s passionate about creating great experiences for students and staff alike. As Head of Student Recruitment & Corporate Events at the University of Sheffield, he oversees everything from Lead Generation, Schools Liaison, Corporate Events, Recruitment Events, Enquiries, Customer Service, Student Ambassadors and Graduations.

Jon’s career spans leadership in Access, Widening participation, Admissions, Faculty Student Recruitment and Schools Liaison. Before joining higher education, he taught Business and Mathematics, bringing a grounded understanding of learner experience to his work.

Jo Redfern Evans

CEO @ Education Cubed

Jo Redfern Evans is the founder of Education Cubed. She began her career at The Independent newspaper, joining the advertising department as a graduate trainee. Eight years later she joined the board at the paper and ran a successful department for many years. She then joined UCAS where she ran UCAS Media – their commercial division – as Commercial Director. Her next role was Commercial Director at The Student Room before leaving to launch Education Cubed formally, seven years ago. As the business has grown, she moved into a CEO role in early 2023. Jo is an award-winning CEO, a sector mentor and a passionate advocate for equality in the workplace.

Will Greeves

Services Director @ Education Cubed

Will has a proven track record of success in paid media, combining strong strategic and cross-functional team leadership skills with commercial acumen to add significant value to organisations. With over 13 years’ experience in digital marketing, and having successfully led marketing teams for many years, Will has substantial expertise in delivering complex marketing projects across the public sector, global non-profit professional bodies, and for-profit education institutions.

Vivek Evjemo

Commercial @ Education Cubed

With nearly five years at Education Cubed and over a decade of agency experience, specifically within the higher education sector, he is recognised for his analytical insight, creative thinking, and deep passion for the field. He has successfully guided his team in developing cohesive and innovative solutions for numerous clients. Building client trust and empowering his team are paramount to him, ensuring a meaningful contribution to the higher education sector.

Adam Smith

Head of International @ Education Cubed

Adam Smith is the Head of International at Education Cubed. With over a decade of digital marketing experience, he focuses on international student recruitment. As a former international student, Adam brings valuable insights to his role, helping universities navigate the challenging recruitment landscape. He has worked with more than 40 institutions across the UK and globally, including in the UAE, Italy, Australia, and Saudi Arabia, to enhance their student recruitment strategies. Adam specialises in lead generation and maximising ROI, ensuring measurable success for Education Cubed’s clients. His expertise in data analytics enables institutions to assess brand impact and effectively increase awareness. Passionate about driving results, Adam is committed to advancing innovative recruitment strategies in today’s competitive market.