Universities spend time and resource perfecting their course pages – but do students read them the way we think they do?

In this interactive insight session, UCAS puts course language to the test. Delegates will be asked to judge real examples of course descriptions before seeing how students responded to the same content. The findings reveal what captures attention, what turns students off, and how subtle language choices can make all the difference to engagement and conversion.

Expect to challenge assumptions, laugh (a little), and leave with practical ideas to sharpen how your institution communicates its courses to the next generation of applicants.