With a History degree from York, David’s career began in brand management, working eventually as brand manager for Marmite – though sadly well before the now famous ‘Love it or Hate it’ campaign.

Thinking that a few years in advertising would round out his CV, he never went back. Over the next two decades, he worked on brands such as Heinz, Carling, Sony, Cadbury, British Gas, BP, Smirnoff, Toyota & Lexus.

Group Account Director at Saatchi & Saatchi, MD at Young & Rubicam (WPP) then Worldwide Client Director - Ford, at Ogilvy & Chair of Ogilvy One (WPP).

He relocated to the South-West in 2011 to head up marketing at Exeter. Five years later, with 50% of AAA+ students shortlisting Exeter, he left to set up his own higher education marketing consultancy, specialising in helping universities make their programmes/propositions more competitive.

Clients have included LSE, Bristol, Cardiff, Bath, Lancaster, Aston, East Anglia, Kent & SOAS.