Emma Froud’s 15-year career in higher education blends academia with a sharp understanding of the challenges institutions have to really engage prospective students. Emma began as a postgraduate researcher undertaking an economic and social research council (ESRC) funded PhD looking at socioeconomic adversity, educational risk and promoting resilience in young people. Having moved from academia into professional services, Emma went on to hold the posts of Head of Access at Lady Margaret Hall, University of Oxford and Head of Recruitment at Queen Mary University of London, before joining Unibuddy in 2018.

Emma joined Unibuddy as University Partnerships and Sector Insights Director, playing a pivotal role in growing the business from a pre-launch concept to the world’s number one higher education peer-to-peer platform, now trusted by over 500 universities globally. At Unibuddy, Emma specialises in helping institutions unlock meaningful insight from student engagement, using authentic peer-to-peer conversations to inform smarter recruitment, access and conversion strategies across the sector.