Joe Marzano is an Account Director at IDP, working with UK universities to strengthen their domestic recruitment strategies through data informed planning, digital engagement, and market insights. Prior to joining IDP, Joe was Head of Partnerships at The Ambassador Platform, leading institutional partnerships across the UK and EMEA while supporting universities in North America and APAC with peer-to-peer engagement and applicant experience. He has a background in education technology and student recruitment, and is focused on helping institutions build effective, student-centred journeys in an increasingly competitive landscape.