Josh Kilmister is a higher education marketing specialist at Education Cubed, with eight years’ experience shaping paid media strategies for universities. Combining hands-on platform expertise with a broader view of student recruitment, he helps institutions connect their campaign activity with their wider ambitions.

Josh’s interests lie in how new technology, changing audience behaviour and smarter use of data can improve university marketing. He brings a practical approach to innovation, questioning established thinking and exploring how paid media can build demand, influence student choice and deliver meaningful results.