Vic has spent over a decade working in Higher Education marketing, where she’s developed a real passion for how universities connect with prospective students. Over the years, she’s worked closely with hundreds of universities, colleges and Students’ Unions, giving her a first-hand understanding of the pressures, trade-offs and realities marketing teams face.

As Vepple’s Chief Commercial Officer, Vic focuses on shaping products and partnerships that genuinely help student recruitment teams do their best work. Vic is especially interested in the role that experience and emotion play in student decision-making, and enjoys sharing honest, practical insights drawn from her time working alongside the sector.