Zeenat Fayaz brings people together and builds brands that connect deeply. She founded The Brand Education, a challenger consultancy helping universities cut through sector sameness by aligning brand with strategy. The idea came after working at QS and Times Higher Education, where she saw brand and strategy too often living apart. She believes real change comes from honest conversations, not good intentions alone. She hosts The Brand Education podcast, where the industry talks openly about what’s actually working and what isn’t.